An Analysis of Public Relations in Sports. This paper will discuss public relations within the sports community along the guidelines of Effective Public Relations - 8th Edition by Scott M. Cutlip, Alen H. Center and Glen M. Broom and seek to understand, athlete relations, merchandising, communication, professionalism, adaptation to change, program evaluations and media relations within sports public relations. The aspects of how the public should be met by an eligible person will be shown here and the elements of a good strategy to help find better ways of handling the public in sports can be seen through the scope of this book and the way that a company can elude many troubles by good public relations. 8 pgs. Bibliography lists 4 sources. Pages: 8 Bibliography: 4 source(s) listed Filename: 10058 Public Relations Sports.doc Price: 71.60