Old and New Cable Television Channels, How Each Handles Their Position.
This paper examines the differences in marketing and perception of 2 cable / satellite television networks. It looks at the new BBC America channel and how the British comedies are making a strong impression on a nation which long thought that all England watched was Benny Hill and Masterpiece Theater. It looks at the current trend towards cobranding and at establishing multiple networks in order to further build the programming library. 10 pgs. Bibliography lists 9 sources.
