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General Mills Inc.: The Cereal Market.

This case analyzes General Mills Cereal Market in the present and looks toward the future. A SWOT analysis is used to determine its present position in the market place. Recommendations are made at the end of this case paper. 10 pgs. 15 f/c. 7b.

  • Pages: 10
  • Bibliography: 7 source(s) listed
  • Filename: 1782 General Mills.doc
  • Price: 89.50